Various Roots funds socially-conscious projects created by artists from around the world whose communities are under-represented in American media to encourage openness and inspire curiosity. We believe that diverse media helps more people to see themselves in other people and everything around them.
In the effort to replace bigotry with empathy, to live in ubuntu, Various Roots operates charity-first fashion lines, publishes written content, activates artists & musicians, and hosts events to introduce people to ideas from people and places they least expect.